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More important, the urban resort promiseas to put the city on the vacatiobn map for tens of thousands of members of the former Trendwest Resortstravel club, whichb began in Oregon. This week, brought plans for a six-storyh "vacation ownership" project to the Portland Design commissiohn on behalf ofclient , a Persippany, hospitality giant known for its chain of timesharre resorts and its mid-price hotels. If approved, the -designedc project would be constructed on the north side of the 1400 blocmk of NorthwestIrving Street. Jeff Miller, president and chiegf executive officer ofTravel Portland, called the project another sign of Portland'ds growing cache.
"It really does show the growing maturing of our said Miller. The Pearl District location perfectl y reflects one ofTravel Portland'sz main messages: visitors want to see Portlande the way residents do. "People want an authentic experience," he "It's one more sign that we have that to Opus Northwest is constructing the buildinyfor Wyndham's "Vacation Ownership" Last week, Wyndham reported second-quarter revenuse of $1.1 billion, up 3 percenr from a year ago. The increase was driven in part by a 2 percentg revenue increase from vacation ownership sales of timeshares andrelatedd products.
In addition to its global network of resorts servinfgtimeshare owners, Wyndham operates a series of budgef and mid-level hotel brands such as Ramada Inn, Days Inn, Supet 8, Howard Johnson and Bonnie Bastian, Wyndham Vacation Ownership's Orlando, Fla.-based spokeswoman, said she couldn'tf elaborate on the Portland project because it has not been formall y announced. Wyndham Vacation Ownership operatesa 145 resorts around the worl catering toits 800,000 But a separate division is of particula r local interest. Wyndham owns The the former chain of timeshare properties launched in 1989 byKlamath Falls-based Jeld-Wen sold its sharee in Trendwest to in 2002.
Cendant in turn spun off its hotelo holdings, including Trendwest, as in 2006. WorldMark boasts about 250,000 who own the righgt to visitthe club's various resorts for a set amoung of time each year. It is not cleard if Wyndham will operate the Pearlo District property as part of its Wyndham or WorldMark collections, but the latter seemds the more likely choice. WorldMark/Trendwest created its network of timeshare resorts chiefly on the West Coasrt to serve members living inthis region. It reasonedx — correctly, it turned out — that buyers woulcd sign up for timeshares if the programk offered resorts they coulddrive to.
It also created a handful of resortxs in moreremote locations, such as Florida, Mexico and Fiji, to meet demandf for special occasion travel. Most, but not all of its 65 U.S. are in rural or remote areas offerinvbeach access, golfing or other leisure activities. But the companyu also operates timeshare-style propertiexs in almost every major West Coast savefor one: Portland. In Oregon, WorldMark has resort s at Depoe Bay, Eagle Crest, Glenedenj Beach, Klamath Falls, Newportg and Seaside.
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