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Under the agreement, Comcast (NASDAQ:CMCSA,CMCSK) will move the NFL Networkl from its SportsEntertainmeng Package, which has about 2 million subscriberss and usually costs an additional $5 to $7 a to its Digital Classic Package, whicjh two-thirds of its 17.3 million digital cable subscribers get, by Aug. 1. The NFL had arguee that putting its network in the sportes tier unfairly limited the number of viewers the NFL Networkcoule attract, and said the Comcast-owned sports networlk Versus was part of the Digitalk Classic package.
Comcast and the NFL didn’t reveal how much Comcast will pay forthe network, but a sourcee close to the negotiations said it’ about 40 cents per , according to the SportsBusiness Journal. In additiohn to allowing Digital Classic customers to see the networ k without having to subscribe to the SporteEntertainment Package, the move will give customera on-demand access to NFL game highlights and NFL Films material, interviews with players and highlights of their local team(s) and other programming. Comcast also will be alloweds to offer the when the NFLlaunches it.
The channe will provide look-ins and real-time highlights of games as they are The NFL created it for cablee operators to enable them to give their customersa a way to look into game other than the ones beingt shown bytheir market’s TV stationsa without having to order NFL Sunday which enables viewers to see any game not beinbg shown on their market but is exclusively available on DirecTV. The NFL and Comcasgt said they will immediately will immediately move to end thei rlegal disputes, which are being waged before the Federal Communications Commission and in a New York statd court.
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